Danger Zone
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Jerry L. Mills, CPA

Jerry L. Mills, CPA, is the founder, CEO and managing partner of B2B CFO®. He founded the company in 1987.

As the founder of B2B, Mills was instrumental in the planning and development of the company from its inception to its growing national presence today. Among his key responsibilities, Mills is in charge of the development of B2B's intellectual property as well as the methodology that its partners use to serve their clients. He has also been the visionary for the creation of propriety software and tools used by B2B's partners in the firm's intranet, which is a state-of-the art software tool for client development and service.

In his role as the CEO of B2B, Mills is responsible for the strategic planning of the firm on a national level. This includes the oversight of marketing, public relations, direction for web and online-related presence, as well as legal and intellectual property development. Mills also plays a vital role in recruitment and training of new partners. He personally handles the initial training session for each partner and coordinates the subsequent training sessions for each partner. The B2B partner training is a four to six month process.

In addition his role as Founder and CEO, Mills is also a partner in B2B. In this capacity he serves as the part-time CFO of more than a dozen clients with combined annual sales of approximately $200 million. As a seasoned senior level executive he has been the CFO and business advisor to clients in numerous industries, including software development, retail, construction, service, medial, orthodontics, legal, manufacturing, automobile training, corporate event & entertainment staging, technology, automobile transportation, and entertainment.

Prior to founding B2B, Mills was a manager at Arthur Andersen & Co. in the firm's Small Business Division. His duties included planning, managing and supervising audits and general business planning for AA & Co. clients. Before leaving the firm he managed one of the largest engagements in the history of the Arizona office, receiving an outstanding rating for management and delegation. He credits AA & Co. for much of his formal education in accounting and business and is proud to be an alumnus of that firm.

Mills is the author of The Danger Zone, Lost in the Growth Transition, a business non-fiction book. The first edition of the book was released in June of 2006. As the author of the book Mills accomplished his goal of communicating to the owners of closely-held businesses some of the fundamental business issues they need to know how to succeed

Mills graduated with an accounting degree from Arizona State University in 1978.

Prior to receiving his college education, Mills had the opportunity to experience some incredible real-life lessons while he lived in Asunción, Paraguay and Montevideo, Uruguay from 1972 to 1974. He was in Paraguay when Alfredo Strossner was the dictator. Mills learned many life-time lessons in visiting the homes of the extreme poor and extreme rich of that country. While in Uruguay, Mills witnessed the revolution of the Tupamaros, a radical group, and had witnessed the violence of that turbulent time first-hand when a person covered in blood barged into his apartment moments after his next door neighbor, a doctor, was killed in the revolt. Mills counts the meeting the people of Uruguay and Paraguay as one of the most significant highlights in his life.

Mills and his family reside in Gilbert, Arizona. He is married and has four children.

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