Look Inside The Danger Zone

Buy The Danger Zone

Book Details

Hardback: 194 pages
Publisher: B2B CFO, LLC; 1st edition (June 1, 2006)
Language: English
Product Dimensions: 9.4 x 6.3 x .7 inches
Shipping Weight: 14.88 ounces

The Danger Zone book cover (large)

A Letter to business owners
Chapter 1 The Unofficial Organization of Your Company
Chapter 2 Entrepreneurs are Finders
Chapter 3 Finders Live in the Future
Chapter 4 Minders Live in the Past
Chapter 5 Grinders – Today is All that Matters
Chapter 6 Tempting a Good Person
Chapter 7 Who Is Watching the Controller or IT Manager?
Chapter 8 Infrastructure Creation
Chapter 9 Infrastructure Peak
Chapter 10 Outgrowth of Infrastructure
Chapter 11 The Danger Zone
Chapter 12 Escaping the Danger Zone
Chapter 13 Moore’s Law and the Finder
Chapter 14 Bankers – Friends or Foes?
Chapter 15 Current and Future Different Customers
Chapter 16 The Black Clouds that Haunt
Chapter 17 Triangular Relationships
Chapter 18 An Exit Strategy
Chapter 19 B2B truisms: A Summary
Chapter 20 My Favorite Quote for Finders

The Danger Zone

Lost in the Growth Transition

Dear Business Owner:

This is an open letter to the risk-takers of our society - the owners of closely held growth companies. You are the reason our economic society works. You employ the largest number of salaried employees in our country.

You feel the truthfulness of the adage, "It is lonely at the top." You sometimes wonder if anyone will ever understand you, your goals, your business wishes and ambitions. You also have frustrations that cause you to worry about your business. Some of these worries are with you 24/7, 365.

Many of your peers have expressed sentiments to me such as, "I do not understand why I had more cash when my company was much smaller than it is today;" "I do not understand why bankers will not give me the money I need;" "I used to love my business when I first started, but now I feel trapped;" "I don’t have time to leave the office to spend time with customers or my family;" and so forth.

Expressions similar to the above are symptoms of a larger problem, a phenomenon I call The Danger Zone. The purpose of this book is to help you understand this phenomenon and to give you some suggestions to avoid or get out of this situation.

The goal of this book will have been accomplished if it helps one business owner avoid or escape from The Danger Zone. Hopefully, it will help many.

Jerry L. Mills